ChildLife Foundation
Platform
Meta & Google Ads
Scope
Ramadan Donation Campaign
Duration
March 2025 (1.5 Months)
Client Rating
4.9 / 5
Helping Businesses Grow With Technology That Works
Project Details
ChildLife Foundation is a global nonprofit providing free emergency medical care and telemedicine services to children, including those in underserved and rural areas. During Ramadan 2025, the foundation planned a large-scale donation campaign with a PKR 70+ lac budget, where public trust, transparency, and reach were critical to success.
Our goal was to design and execute a high-impact Ramadan donation campaign by combining offline visibility, influencer-led trust building, and performance-driven digital advertising to generate donations locally and internationally while strengthening public confidence in the foundation’s mission and operations.
What Problems We Identified
- Trust at Scale Was Critical Large donation campaigns required rapid trust-building across a wide audience.
- High Budget, High Responsibility A PKR 70+ lac Ramadan campaign needed careful execution to avoid waste.
- Global Audience Targeting Complexity Donations were expected from both local and international audiences.
- Unoptimized Social Media Presence Instagram, Facebook, and LinkedIn profiles were not fully optimized to build donor confidence.
- Short Donation Decision Window Ramadan donations required fast emotional connection and immediate trust.
- High Volume of Public Inquiries DMs, comments, and questions required timely, reassuring responses.
Brand Expectations
ChildLife Foundation needed a high-impact Ramadan campaign that could convert awareness into donations while maintaining transparency and public trust. With a significant budget involved, the foundation required messaging that was emotionally strong, socially credible, and ethically responsible across all public-facing channels.
They also expected a multi-layered visibility strategy including on-ground marketing such as bus branding and billboards, influencer-led trust building, and digital advertising to ensure donors felt confident, informed, and connected to the real impact of their contributions, both locally and globally.
Solution Breakdown Steps
01. Campaign Strategy
We planned the full Ramadan campaign journey, defining how people would discover ChildLife, understand its mission, build trust, and feel confident donating through clear messaging, visuals, and emotional storytelling.
02. Influencer & On-Ground Activation
We hired trusted influencers to create emotional reels, while selected creators visited ChildLife hospitals to document real operations, giving audiences authentic proof and strengthening emotional and social trust.
03. Digital Amplification & Growth
We amplified campaign momentum through Meta and Google Ads using influencer content and informative social posts as ad creatives. Social profiles were fully optimized, daily posting and stories maintained visibility, and campaigns were continuously optimized.
Campaign Strategy & Roadmap
We started by defining a clear Ramadan campaign strategy and roadmap, outlining every stage we would pass through—from awareness to trust to donations. At this phase, we began by planning and optimizing ChildLife’s own social media presence, including upcoming content direction, bio updates, banner visuals, and key messaging. This optimization of social media pages and the website in advance ensured profiles, messaging, and visuals were aligned with the upcoming campaign and ad creatives. As a result, when audiences arrived through ads or content, they immediately felt clarity, consistency, and trust.
On-Ground & Influencer Activation
Once the foundation was set, we moved into daily social media execution across Instagram, Facebook, and LinkedIn. At the same time, we worked closely with top and highly followed influencers in two ways: some were invited to visit ChildLife’s hospitals and operations to document real processes, while others created short, emotional reels supporting the campaign. All influencer content was carefully coordinated to maintain authenticity, credibility, and strong emotional connection with the audience.
Digital Amplification & Donation Growth
After strong organic momentum was established, we launched paid campaigns on Meta and Google Ads. Daily social media posts and influencer reels were reused as ad creatives, allowing constant optimization and freshness. This approach delivered strong performance, as influencer-backed content built immediate trust, improved engagement, and helped generate donations both locally and internationally throughout the Ramadan campaign.
I have requested Faizan to look after my work on digital platforms and be my helping hand in my public engagements. This decision of choosing him was, honestly speaking based on intuition and not on any calculative logical assessment. But I trust that intuition is a super shell of cognition . The intuition has a deep logic at sub and super conscious level . Working with Faizan has proved this. I rank him very high in his profession skill and acumen. Love for him
ChildLife Foundation
Life Saving Treatment for the Children
40cr+
- 123% vs Ramadan 2024
334k+
- 95% new donors reached
Campaign ROI
200%+
- Against 70 Lac budget
Let's Talk
- Influencer Marketing
- Meta & Google Ads
- Social Media Management